GREAT PACKAGING by. Mr. Ruvi
GREAT
PACKAGING
New product
Development strategy
Two ways to
obtain new product
JAcquistion refers to the buying of a whole Company , a
patent, or a License to produce someone else’s product. Example = Sirup sarang
sari dan bisnis kecap terbesar.
JMempelajari Proposal Franchise
@New Product Development refers to original product , product
Improvments, product Modivication and new Brands Developed from the Firm’s own
research and Development.
& New Product Development Reasons for new product Failure
F Overestimation of market size
F Poor design
F Incorrect Positioning : posisinya
salah
F Wrong timing
F Priced too high : harga terlalu
mahal
F Ineffective Promotion : promosinya
efektitif atau tidak
F Management Influence : pengaturan
management
F High Development costs
F Competition : lupa menganalisa kompetisi
& New Product process Major stages in new Product
Development
Ide
generation
Idea Screening
Concept Development and testing
Marketing Strategi
Development
Bussines Analisis
Product Development
Test Marketing
Commercialitation.
& New Product Development Process
Marketing Strategi : ~
tentukan targetnya siapa
~ Harus focus ke target
tertentu
~ Targetnya keluarga , anak –
anak atau bapak
J Succesful
~ Cara baru untuk bias soft Customer problem
~ Cari manfaat baru untuk konsumen.
J Product life – Cycle
Strategis
Sales and profits ($)
Example : - Lapangan
tembak
-
Bakmi
kelinci
-
Bakmi
GM
-
Esteler 77
F Bikin produk lebih banyak lagi dan bias
menjadikan survive
F Lokasi tidak bagus lebih baik cari yang
lebih bagus dulu
F segmentnya bukan disitu
PRINSIP PACKAGING
Consumer Convinience
J Kebanyakan orang membeli karena emosi
2 Shelf and consumer Appeal
~ Self visibility and consumer Appeal is
becoming very important
~ Modern Trade Outlets call for instant
consumer attrancition.
2 Nutritional labeling
C Daftarkan ke BPOM
C Shift from loose to packed
Example : sayur yang
dijual biasa di packaging dan dijual kepasar yang lain dengan harga yang lebih meningkat.
& Commodity foods
Contohnya mawana,
Radjani supper atta
& Nitogren flused contohnya lays
& PE extruded nets and rached bags
Example onions,
potatoes,garlic and ginger , hard fruits
like bear
Ada sayur yang bias
free wash
Dried Strawberries buah
yg dikeringkan
Dried mangoes
Frozen food : nuggets
Packaging give away
Langganan:
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