New Development Strategy (by Mr Ruvi)
New Produk
Development Strategy
Ok, In this time with English written by English grammer, I
will try to share for you all about strategy development from Mr. Ruvi my
theacher . Let’s check it :D
Two ways obtain new
products.
1. Acquistion
refers to buying of a whole company, a patient, or a license to produce someone
else’s product.
2. New Product
Development refers to original product, product improvement, product
modifications and new brands developed from the firm’s own research and development.
New Product
Development Reason for new product failure:
a.
Overestimation of market.
b.
Poor design
c.
Incorrect
d.
Wrong timing
e.
Price too high
f.
Ineffective promotion
g.
Management influenze
h.
High development cost
i.
Compotition.
New Product
Development Proccess
Major stages in new
product development:
Idea generation
Idea Screening
Concept development
and testing
Marketing strategy
development
Bisnis analys
Product development
Test marketing
commectilazing
well, maybe like that :D , sorry when any false structure in
this article. Thanks a lot. :D
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